The only launch checklist you'll ever need.
Product Hunt morning is a traffic spike — and a test. This is the checklist that makes sure your page survives it and your visitors convert through it.
Twelve boxes between you and a smooth launch
Go through it the week before, then again the night before. If you are designing the page layout, check our guide on how to build a SaaS landing page. It's interactive — tick items off as you finish them and watch your launch readiness climb.
Tap the items you've completed to track your progress.
Before launch
The page itself
Launch day
Launch traffic is a feature, not a fear
The scariest part of launch day — the spike — is exactly what static-first architecture was built to handle with zero downtime.
Static HTML on a global CDN doesn't crash. A traffic spike is just more requests — served from the edge, instantly.
No database queries, no server render. The page is bytes on a CDN, so launch-day visitors see it before they finish scrolling.
No servers to scale, no caches to warm, no panic at 9am when the post goes live. Publish and walk away.
Quick answers
At least a few days before launch day. You want the page live, tested, and indexed before the traffic spike — not during it. A week ahead is comfortable; a day is doable if the copy is already final.
One clear call-to-action above the fold. Launch traffic is curious but distracted — if visitors can't tell what to do within seconds, they bounce and take the spike with them.
A static site on a global CDN will — that's the whole point. Dynamic pages on shared hosting are the ones that collapse exactly when the traffic arrives. Static-first means crash-proof.
Yes. Launch traffic comes from social posts and sharing. A well-designed og:image is the difference between a link that gets clicked and one that gets scrolled past.
Set up analytics before launch and define your success metric first — signups, clicks, or purchases. Makr pages include built-in analytics so you can watch the spike land in real time.